Lloyd James Media is a multi-channel data agency with 25 years market experience focusing on the intelligent use of data to optimise customer acquisition and retention.
We provide whole of market access across a multitude of disciplines to deliver against both B2B and B2C client objectives. At the heart of our business is Resident, our UK single view of just over 52m permissioned adults. Resident offers a highly selectable audience with over 400 fact based variables covering 96% of all UK households and delivering a unique taxonomy for targeting. Resident supports multi-channel marketing integrating traditional offline channels with digital routes to market.
We are passionate about our insight and data driven approach which delivers Precise Audience Targeting (PAT) for each and every campaign connecting our clients with the most responsive audiences.
PAT is our proven process and supports a refined test and learn approach. We believe in the principle of constant and never ending improvement and seek to optimise activity at every consumer touchpoint. We obsess about defining a perfect customer model for targeting that can be applied in the real world through the intelligent use of data. Through detailed discovery and data science we work with our clients to ensure brand interaction across all channels and every device can be fully understood and the customer journey optimised for greatest effect.
Our approach is highly consultative. To talk to our experienced team about your requirements please call us now on 0208 301 6545 or complete our contact form and we’ll get straight back to you.