Underpinning our B2C solution is our unique fully permissioned consumer data universe ‘Resident,’ offering a single view of the UK covering 96% of all UK households and 52m individuals.
Built using traditional and digital datasets to create a highly targeted, fully permissioned and third party compliant consumer database. Resident offers access to multiple channels enabling integrated campaigns across offline and digital channels.
Resident has been developed using complex algorithms to drive confidence and accuracy scoring to specifically enhance planning capability across multiple channels, increase marketable opportunity, drive down costs whilst optimising performance through intelligent modelling and data selection across a deep and vastly populated fact based database.
With over 400 variables available, used for modelling and profiling, we can accurately identify prospects, enrich existing customer and prospect data, enhance cross sell and upsell campaigns and enable audience segmentation to aid proposition, incentive and channel led directives.
We offer a fully managed service across traditional DM, email, telephone and door drop channels along with programmatic and social integration, or we can supply data on a simple PAYG model.
Challenge us to demonstrate the savings and performance power we can deliver.
To talk to our experienced team about your requirements please call us now on 0208 301 6545 or complete our contact form and we’ll get straight back to you.